Robert Davison

Performing Arts Collateral

Role: Designer, Photographer, Project Manager

The main challenge of this project was to increase campus awareness and student registration in the five performing arts ensembles at the Colleges of the Fenway, a collaborative effort of six neighboring Boston based colleges.

Abstract photographs of folded paper act as a backdrop to the designs and reference the fundamental and inherent qualities of the different performance types. Color overlays enhance compositional relationships and add visual interest. As a result of the effort, which also included signage and web applications, attendance increased sharply at the performances and target student registration numbers were achieved for the ensembles.