Robert Davison

Performing Arts Collateral

Role: Creative Director, Designer, Photographer

The main challenge of this project was to increase campus awareness and student registration in the five performing arts ensembles at the Colleges of the Fenway, a consortium of neighboring Boston area academic institutions. Deliverables included a poster for each ensemble, email and web graphics, as well as an overview poster highlighting the different programs.

Abstract photographs of folded paper act as a backdrop to the designs and reference the inherent qualities of each of the ensembles. Color overlays enhance compositional relationships and add visual interest. As a result of the effort, target student registration numbers were achieved for the ensembles and attendance increased sharply at the performances.