Performing Arts Collateral
Print, environmental graphics, Web, email
Role: Designer, Photographer, Project Manager
The main challenge of this project was to increase campus awareness and student registration in the five performing arts ensembles at the Colleges of the Fenway, a collaborative effort of six neighboring Boston based colleges.
Abstract photographs of folded paper act as a backdrop to the designs and reference the fundamental and inherent qualities of the different performance types. Color overlays enhance compositional relationships and add visual interest. As a result of the effort, which also included signage and web applications, attendance increased sharply at the performances and target student registration numbers were achieved for the ensembles.
For Colleges of the Fenway Performing Arts Department