Robert Davison

Creative director, strategist, designer, educator, and speaker.


Performing Arts Promotion

Performing Arts Promotion

Role: Designer, Photographer, Project Manager

The main challenge of this project was to increase campus awareness and student registration in the five performing arts ensembles at the Colleges of the Fenway, a collaborative effort of six neighboring Boston based colleges.

To help the posters stand out among the clutter of bulletin boards and event kiosks, full bleed saturated colors were used along with contrasting color treatments for the ensemble names. Graphical patterns were utilized to bring alive the different qualities of the performance types. Abstract photographic images add dimensionality to the compositions and create a unifying structural element to the series. As a result of the effort, which also included signage and web applications, attendance increased sharply at the performances and target student registration numbers were achieved for the ensembles.

  • For Colleges of the Fenway Performing Arts Department

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