Packaging, point of purchase, mobile apps for iPhone, Android, iPad; event graphics, collateral
Role: Creative Director, Project Manager
The goal of this project was to redesign the company’s product brand. The treatment highlights the company’s iconic logo, which is a graphical representation of a mathematical equation. A new ecologically friendly paper sleeve was developed for the packaging reducing production costs by 65%. Digital applications include splash screens, point of purchase, web promotions, tablet and mobile. Off-line treatments include collateral and tradeshow signage.