Robert Davison

Creative director, strategist, designer, educator, and speaker.


Product Branding

Product Branding

Role: Creative Director

The goal of this initiative was to refresh the company’s product brand. A key consideration in developing the new treatment was to highlight the company’s logo, which is an iconic mathematical equation. Applications include splash screens, point of purchase, web promotions, collateral and tradeshow signage.

  • For MathWorks

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Arts Festival Identity