Robert Davison

Creative director, strategist, designer, educator, and speaker.


Product Branding

Packaging, point of purchase, mobile apps for iPhone, Android, iPad; event graphics, collateral

Role: Creative Director, Project Manager

The goal of this project was to redesign the company’s product brand. The treatment highlights the company’s iconic logo, which is a graphical representation of a mathematical equation. A new ecologically friendly paper sleeve was developed for the packaging reducing production costs by 65%. Digital applications include splash screens, point of purchase, web promotions, tablet and mobile. Off-line treatments include collateral and tradeshow signage.

  • For MathWorks

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Festival Branding System