Conference Identity Programs
Identity, Web, email, environmental graphics, presentation graphics, print, animation
Role: Creative Director
The goal of this project was to create an event identity for a major conference held annually in Japan that embraced local cultural branding conventions while adhering to corporate standards. Dimensional cubes were established as the primary design element, which was reinterpreted for each years promotional campaign. Supportive patterns and colors were used to distinguish various topic tracks and online promotions.