— FOR



Boston University,

Office of the President

Role: Creative Director

• 
  
• You Are Why is a University-wide reputation and fundraising campaign intended to shift focus from the University to the public who directly benefit from our research, scholarship, education, and engagement. The campaign’s purpose is to prioritize the people who inspire our work, who will put our research to use, and who have been positively impacted by our work already. They are the “you” in You Are Why.