Role: Creative Director, Project Manager
The objective of this project was to communicate Northeastern’s core recruiting messages in an accessible, upbeat way to high school sophomores. The desired effect was to position Northeastern as a top choice when the recipients begin to focus on the college selection process. Conventions from reality TV and social media were utilized to create lighthearted vignettes of college life. The tabloid format created an informal tone and allowed for an image centric presentation.
For Undergraduate Admissions, Northeastern University