Academic Program Overview
Role: Creative Director
The objective of this promotion for Northeastern University was to increase the yield of top students by highlighting the benefits of cooperative education and other forms of experiential learning.
To create a memorable value proposition, bold and succinct statements about what co-op is and is not, opens the piece in a direct, yet conversational fashion. The benefits of cooperative education were brought to life by student profiles presented in large photographic spreads.
For Undergraduate Admissions, Northeastern University