Festival Branding System
Print, web, mobile, email, environmental graphics
Role: Designer, Project Manager
The challenge of this project was to create a promotional campaign for the College of the Fenway New Play Festival while working with a very tight deadline and budget. The image of a sole chair on the stage was chosen to represent a stage set up at its most basic and stripped down. Typographic elements were integrated to interact with the image and become stage characters in the composition.
For Colleges of the Fenway Performing Arts Department