Robert Davison

Creative director, strategist, designer, educator, and speaker.

Robert Davison

Festival Branding System

Print, web, mobile, email, environmental graphics

Role: Designer, Project Manager

The challenge of this project was to create a promotional campaign for the College of the Fenway New Play Festival while working with a very tight deadline and budget. The image of a sole chair on the stage was chosen to represent a stage set up at its most basic and stripped down. Typographic elements were integrated to interact with the image and become stage characters in the composition.


  • For Colleges of the Fenway Performing Arts Department

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Arts Festival Identity